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We help tiny start-ups to huge brands, from simple straightforward services to extreme-complex products.
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120+ Clients & Success Stories in the Caribbean

''The Lab is a true expert in their field of expertise, namely, online and social marketing. The Lab understands our business (boutique hotel) seamlessly and focuses on reaching our most pressing marketing goals in a very organized manner. They are not only a very effective soundboard for our marketing challenges, but also an extremely valuable marketing consultant to our growing business with its growing pains.''

Boardwalk Hotel

''We hired The Lab Marketing Agency to improve the reputation of our organization. The Lab is very driven and laser focused on driving results. Since we hired The Lab the reputation of our organization improved a lot.''

AZV

''In order to promote and sell-out our Gold Coast and OcOndominium Real Estate Projects we hired The Lab Digital Marketing Agency. They exceeded our expectations with incredible results.''

Gold Coast & OcOndominium Aruba

''We are very happy with the results of The Lab. Due to their Digital Marketing campaigns our sales went up with 20%.''

PF Changs Aruba

Our services

Strategy & Marketing

You know what you want, but you’re not sure how to get there? A recent research has shown that over 65 percent of businesses don’t have a clearly defined strategy to steer their marketing efforts. Marketing without a strategy or using an inappropriate marketing plan is a certain way to lose money, waste time and get nowhere. We will start with an extensive analysis, defining exactly which challenges are currently limiting your results. Based on our analysis, we will provide you with a strategic plan that clearly explains what needs to be done. Once the strategic plan is ready, it’s time to start. We will work closely together with your team. In many occasions we work from your office to understand your business and needs better. We will execute our strategy plan with a combination of different Digital Marketing platforms to drive results. Using our dashboard and your results as our guide, we will work constantly to improve our results. You will get 24/7 access to your own dashboard where you can track all that we do. Our dashboard offers a clear look at the key metrics that matter most to your business.

Social Media Management

Drive results from places like Facebook, Instagram, and LinkedIn with Social Media Management services from The Lab. Managing your Social Media requires a clear content strategy, steady consistency and buckets of creativity. We have young and highly qualified colleagues who love to write and create content. To ensure your content looks impeccable, we use a combination of our own photography, custom made artwork or assets provided by the client. We offer A-Z services so you can focus on running your company. Within our team we have an in-house photographer that creates awesome local content for your company. You will get 24/7 access to an unique dashboard where you can track all results. Our dashboard offers a clear look at the key metrics that matter most to your business. This can be audience growth, engagement, sales, bookings, or anything else.

Social Media Advertising

Get the best possible results from every penny of your ad spend by having us manage your Social Media Advertising for you. Let us handle creating your Social Media Ads content. From photo, video, and animated formats, to writing clickable copy. We create ads that always convert. Within Social Media it's important that ads don't look like ads. Instead, we make them look like the content that people are already consuming on Social Media. With a variety of options, we will trial different types of ads, including; new audiences, lookalike audiences and remarketing audiences. After the campaigns are set up our team will be will be continuously fine tuning the adverts we create, running split tests to ensure we put budget behind the most effective campaigns. You will receive extensive, but a simple to understand, dashboard showing you how your campaigns are ROI performing.

Google Ads & PPC Campaigns

Quick, easy and 100% assured way to truly blow up your website traffic and sales. You can target potential clients actively searching for a solution to their problem and be laser targeted only showing ads to these ready-to-buy clients. We will show your ads in the moments that matter whenever your potential clients are searching for a solution across Google, YouTube, and other partner websites. Over the last 10 years, our team has spent over $23 million dollars on Google Ads. We will make this traffic channel work for your company day in and day out to help you driving results. You will receive extensive, but a simple to understand, dashboard showing you how your campaigns are ROI performing. For 99% of our clients we have a $1 spend and at least $15 income.

Geotargeting & Youtube Marketing

Quick, easy and 100% assured way to truly blow up your website traffic and sales. You can target potential clients actively searching for a solution to their problem and be laser targeted only showing ads to these ready-to-buy clients. We will show your ads in the moments that matter whenever your potential clients are searching for a solution across Google, YouTube, and other partner websites. Over the last 10 years, our team has spent over $23 million dollars on Google Ads. We will make this traffic channel work for your company day in and day out to help you driving results. You will receive extensive, but a simple to understand, dashboard showing you how your campaigns are ROI performing. For 99% of our clients we have a $1 spend and at least $15 income..

Email Marketing

When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing. Email marketing for businesses is a cost-effective way to promote your company to specific market segments and drive sales. Since we documented all email marketing tests from our 120+ clients, we know exactly what works and what doesn't. Let us take the guesswork out of email design, email templates, email list building, and even creative B2C cold email marketing. We've got the skills and results.

Training & Research

Learn how to do your own Digital Marketing and Community Management, gain more knowledge and improve your skills in Online Marketing and PR. We provide in-house training to companies, Real Estate Agencies, Government Departments and Organizations. Our experts will guide you and boost your knowledge on different aspects of digital marketing and platform trends. Sharing our knowledge is what we do, here at The Lab Caribbean.

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Real Estate Development Marketing

The Lab is a Caribbean-based Boutique Digital Marketing Agency founded in 2012. In addition to its work for 120+ clients including the Dr. Horacio E. Oduber Hospital, AZV, McDonald’s, FCCA, SETAR, Aruba Tourism Authority, Marriott Vacation Club, Hilton, Gold Coast, Tierra del Sol and many more, The Lab has also supported projects for Aruba Doet (Oranjefonds), and the University of Aruba!
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About The Lab

The Lab is a Caribbean-based Boutique Digital Marketing Agency founded in 2012. In addition to its work for 120+ clients including the Dr. Horacio E. Oduber Hospital, AZV, McDonald’s, FCCA, SETAR, Aruba Tourism Authority, Marriott Vacation Club, Hilton, Gold Coast, Tierra del Sol and many more, The Lab has also supported projects for Aruba Doet (Oranjefonds), and the University of Aruba!

In June of 2017, The Lab received the honor of being awarded Best in Business 2017 by Guardian Group, for its professionalism, team work, and values. Now in 2021, The Lab received the great opportunity to form a partnership with a leading, global digital agency, The Stagwell Group. This allows us to tap into a new world of digital knowledge, giving our team members opportunities to develop their skills and provide an enhanced level of service to our clients.

Our mission

The Lab specializes in helping companies, big or small, build up their online presence through Social Media and Google AdWords. We believe that the internet has the power to change everything. Our mission is to ultimately help companies become more successful by increasing visibility and acquiring new customers through online marketing. ”We walk the digital talk.”

Our values

Customer satisfaction and driving results is our top priority. We build long term business relationships built on trust, professionalism and openness. We think differently and creatively, and by working together we get the job done efficiently and in a timely fashion. We’re proud of our reputation for service, expertise, creativity and for contributing to the well-being of our customers and team members.

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Diederik Kemmerling
CEO The Lab

Join pack of the Sharpest and Most passionate Digital Marketers in the Caribbean! 1/3 of your life is spent at work. Choose to work at a company that invests in you too.
aruba

Social Media Specialist

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Account Manager

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PPC Specialist

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