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Pelican Adventures
How online advertising created an return on investment of more than 1,400%
The challenge
Pelican Adventures approached The Lab in order to generate better results on their online bookings and reservations for the restaurant. The 2020 Return on Ad Spend (ROAS) was at an all time low due to the pandemic, it was our goal to increase the revenue generated by Google Ads and to be competitive with the big tour operators on the island.
Geotargeting & YouTube Marketing
Google Ads & PPC Management
Social Media Advertising
Pelican Adventures was incorporated in May of 1986 and is still owned by a local family, focused on providing enjoyment of the island’s beauty. Their custom-built catamarans comfortably take passengers on a variety of exciting sailing cruises, and the friendly crew is fun as well as knowledgeable about the island and its marine life.
Our approach
Objectives
To increase the ROAS from 400% to 800%.
Our results
Return on investment of more than 1,400%
The number of conversions was 77 with a revenue generated directly through online order of $16,913.35 with a total amount spent of $1,183.10 on Google Ads. This means for $1 spent on ads Pelican Adventures received $14.30 back in revenue based on the data we collected from the 1st of May 2022 until the 30th of June 2022. This indicates that the objective has been achieved by a very wide range.
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