Know what was said about your brand today. Before your board asks.
Every working day we check all the news and all social media around your brand. By 3 PM you have one clear report in your inbox: in English, with photos, links and sentiment.
$585 per month per brand. One report, every working day.
In a small market, the story starts on a Facebook page. In the local language.
Most monitoring tools are built for English language press in big markets. They were not made for a radio station's Facebook post, a comment thread under a local news item, or a page in the printed newspaper.
So the news about your brand reaches you late. Somebody forwards a screenshot in WhatsApp, a day after everyone else has already read it and formed an opinion.
We read it all, every working day, so you hear it from us first.
All the news. All social media.
You get the watchlist in writing. You always know what was checked.
News sites and newspapers
Every local news site and every newspaper, online and in print. From the front page to the business section.
Social media
Facebook, Instagram, TikTok, X and YouTube. Radio and TV pages, news pages and the local voices people follow. We also read the comments, because that is where sentiment shows.
Your competitors and your sector
What your competitors announce and what people say about them. Plus the politics and economy news that touches your business.
One email. Read in two minutes.
Today at a glance
A count per section at the top. You see in one look whether today needs your attention.
Sections built around your business
Your brand first. Then competitors. Then the politics, economy and tourism news that actually moves your numbers.
Every clipping, complete
The photo, the outlet, the journalist, an English headline, a summary of two or three sentences and a button to the original.
Sentiment you can act on
Positive, neutral, mixed or negative on every item where reputation is at stake. On critical stories we add what people say in the comments.
One story, all its sources
When four outlets run the same story you get one item with four links. Not four items.
Quiet days are reported too
No news is also news. The report still arrives, so you know we looked and found nothing.
Your report, built around your business.
Leading hotel, restaurant and utility brands read theirs every working day. Each report carries the client's own logo and colours, and the sections follow their business. Three examples of how that looks.
Hospitality
A resort brand. Six sections: the property, hot topics, other hotels, awards, events, and politics, economy and tourism.
Restaurants and retail
A brand in more than one market. Each market under its own heading in one email, with a close watch on competitors.
Utilities group
A holding and its three operating companies in one report. Sentiment and topic on every single item.
From first call to first report.
We set your watchlist
Your brand names, your people, your competitors and the topics that matter to your business. You decide who receives the report.
We build your template
Your logo, your colours and sections that follow how your organisation is structured.
We read, twice
Every source is read and then checked a second time. If a source cannot be checked, the report waits. We do not send half a picture.
You read at 3 PM
Only what was published since the last report. Nothing old, nothing twice. Your PR contact at The Lab is one message away.
Who this works for.
Organisations whose reputation is discussed in public every week: hotels and resorts, restaurant chains, utilities, banks, retailers, healthcare and government bodies.
The report is written for the people who have to answer for the brand: the general manager, the marketing director, the board.
Where we say no:
- You need alerts by the minute. This is a daily report, not a live feed
- You want worldwide press coverage. We read your local market
- You want only the good news. The report shows what was said, including the criticism
One daily report for your brand. Less than the cost of one hour a day of someone on your team scrolling Facebook.
- All the news and all social media, checked every working day
- A branded report in your inbox by 3 PM, Monday to Friday
- English summaries, photos and links to every original
- Competitor tracking and sentiment rating
- A searchable archive of every clipping, kept for you
Start with one name.
Tell us the brand. We will show you what a report for your business looks like, and say so straight if daily monitoring is more than you need.
whatsapp us+297 732 2642
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