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Kooyman
How to make a Digital Brochure a success?
The challenge
Kooyman, the largest hardware store on the islands of Aruba, Bonaire, Curacao, SXM and Barbados decided to spread their monthly Kooyman brochure solely in Digital format instead of traditional (through mailbox). In time Kooyman noticed a drop in brochure visitors.
Strategy & Marketing
Social Media Management
Social Media Advertising
Geotargeting & YouTube Marketing
Google Ads & PPC Management
Kooyman is a one-stop-shop for building materials, hardware and home improvement. Located in Aruba, Bonaire, Curacao, St Maarten and Barbados.
Our approach
Objectives
●Drive online brochure visits ●Increase awareness on all islands ●Increase Social Media Engagement
Our results
●Click Through Rate increase with 400%.
We tested different ad sets and campaigns to see what would work best. In order to increase the click through rate, we decided to highlight the content of the brochure in our ads and target gender specific products to the correct audiences. Campaigns with carousel ads targeted to the correct audience had increased our Our Click Through Rate with 400%.
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