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Dr Horacio Oduber Hospital Aruba

How connecting and engaging with your audience helps followers get to know your organization and improve your brand image in the community and beyond.

The challenge

As a government organization, it's important to communicate and engage with the local community, otherwise, the local community will communicate about the organization itself. The hospital of Aruba did not have the best reputation on the island, while this hospital offers a high quality of care to patients and is constantly improving and expanding the available healthcare services and procedures. It was important that the community knows what happens behind the scenes at the hospital and all the effort they are putting in for bringing better care to the Aruban community and patients from the region. Apart from this, there was a shortage of employees filling up the vacant positions. This was adding to the workload of current employees and there was a need to get more qualified applicants for these positions.
Strategy & Marketing
Social Media Management
Social Media Advertising
Google Ads & PPC Management

About Dr Horacio Oduber Hospital Aruba

The Horacio Oduber Hospital (HOH) is the only hospital in Aruba. The Hospital currently has a capacity of 187 beds and offers all major medical specialisms such as Pediatrics, Gynecology, Urology, Internal medicine, General Surgery, Neurosurgery, Neurology, Psychiatry, Pulmonology, Cardiology, and much more. In 2018 the Hospital also started with intervention cardiology. It has a Wound Care Clinic, a Dialysis Clinic, an inpatient/outpatient Oncology department, Rehabilitation Center, and also since 2018 a Rheumatology center.

Our approach


Supporting the creation of their new website, where the community can get more information about the hospital and its procedures, and where potential employees can learn more about their vacancies.

Supporting the quality team with the internal communication materials for their Quality Improvement Program and sharing the results of this program through posts depicting milestones, cooperation with the region, and new treatment options at HOH.

Reach the different age groups in our community through making use of different social media platforms such as Facebook, Instagram, and Linkedin.

Using Linkedin to highlight milestones and the high-quality and high-tech interventions happening at HOH, and with this, reach potential employees from abroad to work at HOH.


●Increase the Hospital Awareness ●Strengthen patient confidence in HOH ●Improve the Hospital reputation in the island ●Attract candidates for job openings

Our results

●The Facebook page follower count increased by 23% in August 2022 compared to August 2020 ● The Facebook page engagement went up from 515 in 2019 and 2020 to 700,070 in 2021 and 2022 ● The Facebook page engagement rate went up from 9.94% to 11.54% ● The Facebook impressions went from 12,758 in 2019 and 2020 to 10,492,578 in 2021 and 2022 ● The ratio of positive reactions (like, love) compared to negative reactions (laugh, sad, angry) is 169:1 indicating a positive impression of the social media communications

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Diederik Kemmerling
CEO The Lab
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