As a government organization, it's important to communicate and engage with the local community, otherwise, the local community will communicate about the organization itself. The hospital of Aruba did not have the best reputation on the island, while this hospital offers a high quality of care to patients and is constantly improving and expanding the available healthcare services and procedures. It was important that the community knows what happens behind the scenes at the hospital and all the effort they are putting in for bringing better care to the Aruban community and patients from the region. Apart from this, there was a shortage of employees filling up the vacant positions. This was adding to the workload of current employees and there was a need to get more qualified applicants for these positions.